Interview with Alex Petrosidis, founder of Uniqode

Why did you decide to found Uniqode?

I have worked at many agencies as a freelance developer. During this time, I learned a lot, but I also saw the flaws and issues that most companies have to deal with: badly written code, code that is difficult to maintain, a lack of communication with clients, delivering what the agency is selling but not what the client needs. 
I thought I could do better by focusing on the clients’ needs and not on sales; on quality and longevity and not quick gains. I wanted to have order in the business and processes in place, but also to work closely with people and have fun at the same time. I wanted to do it my way.

How did you come up with the name?

I spent a long time thinking about what a name should represent. I decided that it should communicate our ideas. I like the way the words ‘unique’, ‘universal’ and ‘code’ can be combined. Everything we deliver is unique, but it also works on every device and screen. 

What is the most difficult thing about creating a new web studio?

I would say that maintaining high quality even when the client wants the project “yesterday” is the biggest challenge. It’s also tough to build a dedicated team that understands the client’s needs and the fact that what we do personally affects every aspect of the job.

What does a good web studio look like?

The team is the most important factor, and the values of the company should be shared by each team member. A lack of congruence in the team can lead to things going wrong. If you share the same values, there is no need to exert control. People are free to do things the way they want to, but their actions are still in line with the company's ideas. 

Describe your ideal client.

My ideal client is a company with a vision and purpose for their product. It is a company that wants to work together with you on the project and be actively involved. It is a company that is willing to go the extra mile to create something meaningful.

What is your favorite part of your job?

Coming up with ideas, for sure. I love the part where we need to first have crazy ideas but then convert them into technical solutions that work. It’s like solving a puzzle: satisfaction is guaranteed when you solve it.